Pep has won everything on offer at Manchester City bar the Champions League. But the players are beginning to worry over his brand of football which stifles individual excellence. Neither has the club profited from shirt sales nor from overseas profits. Should the club continue to support his project or should they try to aim for commercial success?
Since that summer in 2008 when he fortuitously announced himself to the global audience when he assumed control of the Barcelona first team, Josep “Pep “ Guardiola has achieved unprecedented success with his brand of Total Football.
Quiet everything he touches turns to gold. He’s won virtually all the trophies available on offer to him in various leagues where he has coached bar the Champions League which he failed to win at Bayern Munich and at Manchester City so far.
In essence, he’s football is too academic and not commercial neither is it suitable for export overseas. The players have been known to speak against his methods. Just recently, Zinedine Zidane of Real Madrid had to quit because the club heriachy could no longer support his brand of non commercial Football.Would You Promote Your Products With Football Stars From Manchester City?
However as with all things glamorous, Pep’s methods have got certain odious drawbacks. One of which is that his football is predictable and sterile- some commentators describe it as being rigid and devoid of the unpredictable moments of class.
The other drawback is that he’s football gives no room for individual excellence. Thereby stifling the flourishing of gifted players and the indirect profit that his clubs can make from shirt sales of thier focal players or the promotion of excitement among the ranks of fans who would want to see every week thier favourite players exciting them.
In essence, he’s football is too academic and not commercial neither is it suitable for export overseas. The players have been known to speak against his methods. Just recently, Zinedine Zidane of Real Madrid had to quit because the club heriachy could no longer support his brand of non commercial Football.
They couldn’t continue to watch Gareth Bale and James Rodriguez flourish elsewhere and rue the missed revenue from shirt sales and other attendant commercial opportunities just because Zidane wants it. Pep Guardiola likes to be the be-all and end-all in his team. He doesn’t mind putting his best player on the bench, his players don’t even know whenever they would play. This is something modern players wouldn’t take lying low.
At his Barcelona team, he sanctioned the sale of Samuel Eto, he got on the wrong side of the petulant Ibrahimovich who couldn’t understand why he wasn’t starting matches. In 2014, Frank Riberry questioned Guardiola’s selection policy, saying he was struggling to find his rhythm. “I don’t need to be told: Do this and this. I need be free on the pitch. I need face-to-face encounters, I need a motivating pat on the back.
That was the case with Ottmar [Hitzfeld] and Jupp [Heynckes]. Ancelotti is cool,” Ribery told Bild. “[It is] Important to move forward quickly and score. Not playing too much back and forth.” Soon after he left Bayern Munich Ribberry came after him with an explosive vengeance, “Pep didn’t have a long career as manager,” he told Bild. “He is a young coach. He lacks experience. Sometimes he talks too much. Football is very simple.
When Sergio Aguero played his final League match for Manchester City, a tearful Pep Guardiola described him as a special person. But Leonel, Aguero’s father and agent was quick to cast aspersion to Pep’s remarks. He accused Pep of shedding fake tears. Asked if Guardiola’s tears had moved him, Leonel said: ‘No, I don’t believe him. He was never sincere with my son. He never wanted him in my opinion. ‘He wants to be the protagonist in his clubs rather than the player. From one day to the next he changes the players, he changes the midfield, you never know if you’re the main choice player or not.
Juventus FC and PSG are examples of clubs who understand the importance of commercial success and the endless profits from overseas exports. They have prioritised exciting football and overseas commercial success and hope that trophies follow either way. Whatever it is you may say, the owner of the club Sheik Mansour bin Zayed is content with the trophies and the modest commercial success.
Having spent so much to bring the club into global consciousness in the first place, they have spent enormous sums of money on individual talents who failed to sparkle, they have even had to wait to get Pep Guardiola. What more could they really want. They would rather stick with what works than plunge thier investments into the unknown in search of exciting and entertaining football and commercial overseas revenue.
For Manchester City, commercial success is not the priority but goodwill among the Committee of Nations that Sports as a tool for soft diplomacy can bring.
Remember Marouane Fellaini, He is dominating the Chinese Super League and is currently top goal scorer